Niche Research Newsletter #5 - Stand Out With Your USP Unique Selling Proposition

One of the biggest and most harmful mistakes most people
getting started online make is not showing their target market
what makes them unique and not positioning themselves as the
best choice in the market over all the rest of the competition. 

You will find that there are many markets that are very
competitive and it is very important that you come through
shining with what makes you different than everyone else. If you
are going to be like the majority of people trying to get
started online, and failing miserably by using the "same as
everyone else" type of marketing you will find you will quickly
be joining the majority that try and fail. Your online and even
offline business absolutely positively has to have a USP that
you can show your potential customers by helping them cut
through all of the clutter going on right now. This separates
you from the competition, and positions you as the best
choice... the ONLY choice and this is what you must be seen as
if you are to succeed and have a long lasting online business. 

As you can imagine already, building your USP takes some effort,
but it is a must and you will find that it was absolutely worth
every one of your efforts to create it because of the added
advantage you'll have over your competition. Coming up with a
strong and powerful USP will make your job of marketing and
selling much easier, and will enable you to easily increase your
online presence and sales.

One of the best examples of a great USP is the USP of Federal
Express. Federal Express is able to dominate in the package
delivering business because of their USP. "Federal Express: When
it absolutely, positively has to be there overnight."

They identified a problem and a pain and came up with a solution
that was unique over the rest of the competition in their market.

They knew that there were people who needed to get things
shipped out and delivered overnight, and that there were not any
competitive companies with the promise or guarantee of overnight
delivery.

Solution: Give the guarantee which also removed the risk of
using their company.

What can you offer that you see the competition lacking in.
Maybe it is something as simple as offering top of the lone
customer support, Offering Video tutorials in a Niche that only
delivers information through eBooks, using webinar services to
deliver your content, one on one coaching. 

Research your competition and see what kind of holes are being
unfilled and you, fill them up!


Here are some important questions to think about...

1. Will my perspective customers perceive my USP as an advantage
to going and buying from the competition? 

2. Is my USP I am using to significantly different from what my
competitors are offering?

3. Do I feel my prospective customers will actually believe in
this USP? Put yourself in their place!

4. How will my customers benefit from this USP? You must find an
important benefit unique to your product or service. You must
identify the main advantage your product offers over the
competition.

5. Will this USP motivate customers sufficiently to actually
make a purchase? Will they see that you have done your job in
adapting to their needs, is your offer, innovative, does it add
more value to their life, does it deliver beyond the customers
expectations and will the customer see a significant return on
their investment?

To Your Success,
YOUR NAME

------------------------------------------------------------
Download FREE ClickBank Review Sites Every Month
http://www.supersalesmachine.com/?hop=CLICKBANKID

Get Instant Access to 300+ 'How To' Video Tutorials
http://www.supersalesmachine.com/c?hop=CLICKBANKID&p=nl


PUBLISHER TIP! Sign up for a ClickBank.com account and replace
CLICKBANKID in the link above with your ClickBank nickname. Your
affiliate link will send visitors to a free membership site.
Whenever they upgrade or purchase any products or services
including upsells through our email promotions or webinar events
you will receive 50%-75% commission on all offers in our
network. We currently have over 90 quality offers in place so
you can earn up to $1,500 per referral! For full details on our
lucrative affiliate program, swipe emails and custom landing
pages visit: http://www.supersalesmachine.com/jv

